1.) The overt message is that if people eat less bread, American troops will be able to win the war.
2.) The covert message is that if you believe in the cause of U.S. troops and want them to win, you'll make the sacrifice of eating less bread in order to help them win, and if you don't, you're not a true American.
3.) It's propaganda because there is the obvious message that eating less bread equals victory and that it will benefit the troops, but the hidden message encourages loyalty to the American cause. The fact that one encourages simple victory and the other encourages loyalty shows this is propaganda.
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