1.) They both have benefits. EMIC perspective can clear up any misinformed opinions outsiders have about a certain group due to the fact that insiders know the truth of the matter through interactions with other people in the group. However, EMIC perspectives can be biased in the group's favor. ETIC perspectives can provide straight-up scientific facts, such as statistics, about a group, which counteracts the EMIC perspective's biases. However, as mentioned before, outsiders can be misinformed about the group. A combination of both is needed to find the truth.
2.) These rules exist so that the ethnography can be both accurate and respectable. By acknowledging your biases, the reader can better analyze where your biases come in and why they're there. Having an informant from the group you're studying adds authenticity to the information you're presenting, since it's coming from a primary source. By being up-front about your intentions, the reader knows what to expect and how to react.
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